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– Our Mission –

To cover all your personal care needs, naturally.

Lavender cleanser

What we do.

We produce white-label and branded organic cosmetics.

Cleansers, moisturisers, balms, elixirs, massage oils, body butter, shaving gels, CBD oils. And many more to come.

How it all started

“Pura Vida started as a personal journey in creating skin care products that could be used on my sensitive skin. I couldn’t find 100% natural and organic products that met my standards – so I made them myself. Once I discovered what really worked for my skin I wanted to share it with everyone else.”

Jennifer Deegan, Owner of Pura Vida Organic

a cute kitten
sunset on tropical setting

What does Pura Vida mean?

A phrase originating from Costa Rica which translates to “pure life” or “simple life”. It is a way of life. A path you choose when you know what’s best for your body and mind. It is a philosophy we apply to our lives, the things we consume, and the products we create. To us, Pura Vida means providing you with the purest possible natural alternative to mainstream cosmetics, with minimal environmental impact.

The Human Touch

We manufacture everything by hand!

We believe this extra touch gives our products a unique edge that can only be achieved when living ingredients (organic, unrefined, plant-based) come into contact with humans. We give that extra special touch and energy transfer when products are made by hand with good intention and loving care. This results in higher quality products with more attention to detail. Work done by hand uses less energy than a mass production assembly line which makes our production more environmentally sustainable, and creates more jobs in our local community.

hands in the shape of a heart
Hemp plant

CBD, the star ingredient

We produce our unique range of cosmetics with many incredible ingredients, but for us, the star remains CBD-Cannabidiol from Hemp. If you have heard of the benefits of hemp and CBD, you’re going to love what we have to offer.

Our Vision

Over the next few years we plan to expand our product range to fully cater to all cosmetic and personal care needs, of all ages. And to create organic formulations for specific skin conditions.

Ultimately, we plan to work directly with local farmers that will grow plant material specifically for our use. We want to do this in order to create more jobs, enable local farmers to get a fair price for their produce and to encourage more organic/bio-dynamic farming methods in Croatia.

bird eye

Croatia, our home.

Pura Vida Organic is located in Croatia, in the small town of Velika Gorica just 15km outside of the capital city Zagreb.

At the beginning of 2018 we relocated our production facility from The Netherlands to Croatia to fulfil our dreams and to live and work closely with nature and naturally available local ingredients. Croatia is the source of our main raw ingredient Hemp – which grows organically in the hills of Slavonia and just across the border in Slovenia.